For promoters
Deal types explained: landed, fee plus, flat guarantee
A landed fee includes the artist’s travel; with fee plus, the promoter pays travel on top. A flat guarantee stays fixed however many tickets you sell.
8 min readLast checked
A versus deal pays the guarantee or a share of the net door, whichever is higher. A door deal pays only the share; a bonus adds to a fixed fee.
A versus deal pays the artist a guarantee or a percentage of the net door, whichever is higher. A door deal pays only the percentage, with no minimum. A guarantee plus bonus pays a fixed fee and adds agreed amounts when ticket sales pass set thresholds. Each of them is settled after the show, from numbers both sides agreed before it.
With a flat guarantee, the promoter carries all of it. The other deals split it in different ways:
A percentage means nothing until both sides agree what it’s a percentage of. You need three figures (gross and net):
Ask five promoters what “net” means and you’ll get several answers, so write the whole chain into the offer: “70% of ticket revenue after VAT, ticketing fees and the agreed costs listed below.”
Agreed costs are a list with amounts or caps, fixed before the show. Typical items:
Usually not on the list: bar staff and bar stock (the bar revenue isn’t shared either), the promoter’s office and overheads, and the fee of the artist being settled. The headliner’s flights and hotel are a cost only if the offer says so. If the promoter pays them on top and also deducts them, the artist pays for their own travel out of their share.
Say [Artist A] plays a 900-capacity club. We assume:
Four deals for the same night:
What the artist is paid:
| Paid tickets | 300 | 600 | 900 |
|---|---|---|---|
| Gross box office | €6,000 | €12,000 | €18,000 |
| VAT included (13%) | €690 | €1,380 | €2,070 |
| Net box office | €5,310 | €10,620 | €15,930 |
| Agreed costs | €5,000 | €5,000 | €5,000 |
| Net after costs | €310 | €5,620 | €10,930 |
| Flat guarantee €2,500 | €2,500 | €2,500 | €2,500 |
| Versus €2,000 vs 70% | €2,000 | €3,934 | €7,651 |
| Door deal 80% | €248 | €4,496 | €8,744 |
| €2,000 plus bonus | €2,000 | €2,500 | €3,000 |
What’s left of the door for the promoter, before the bar:
| Paid tickets | 300 | 600 | 900 |
|---|---|---|---|
| Flat guarantee €2,500 | −€2,190 | €3,120 | €8,430 |
| Versus €2,000 vs 70% | −€1,690 | €1,686 | €3,279 |
| Door deal 80% | €62 | €1,124 | €2,186 |
| €2,000 plus bonus | −€1,690 | €3,120 | €7,930 |
How to read it:
A versus deal is fair when both of its numbers mean something: a guarantee the artist can travel on, and a percentage a good night actually reaches.
Try your own numbers in the deal calculator.
Agree the cost list before the show, with amounts or caps. Nearly every settlement argument starts with a number someone sees for the first time on the night.
The settlement is the statement both sides sign off after the show. It has:
Settle the door on the night, with the artist’s tour manager or by email to the agent, and finalise presales once the platform’s report is in. Ask for that report as the platform’s own export, not a screenshot. Pay the share on the date the contract names. “When the platform pays out” isn’t a date.
What counts as a cost. Items that weren’t on the list, a promotion budget that doubled, an “in-house production” line nobody defined. Agree items and caps in the offer, and settle with receipts on request. Anything not on the list isn’t a cost.
Comps and the guest list. Free entries bring in nothing, and fifty extra names on a busy Saturday show up in the artist’s share. Agree a number: guests up to it count as zero; above it, each counts as a sold ticket at the lowest price tier, or isn’t allowed at all. The artist’s own guests usually come out of the same list.
Ticket tiers. An early-bird ticket at €15 isn’t a €20 ticket. Gross is what buyers actually paid, tier by tier, not the number of tickets times the door price. A bonus threshold should say whether it counts paid tickets of any tier, or revenue.
Presales and door. Presales come from the ticketing platform, often paid out after the event and minus its fees. The door is cash and card on the night. Agree whether the platform’s fees sit inside the ticket price, and whether refunds and chargebacks reduce the gross.
Paid tickets or heads. Bonus thresholds and settlements count paid tickets, not everyone who came through the door. A full 900-capacity club with 200 people on the guest list is 700 paid tickets.
The bar. Unless the deal says otherwise, the door is shared and the bar isn’t. If a bar share is part of the deal, define it as precisely as the door.
Timing. Say in the offer when the statement arrives and when the share is paid.
VAT on tickets. The percentage is taken after VAT, so the rate changes the result. In Austria, admission to music performances is taxed at the reduced rate of 13% (§ 10 Abs. 3 Z 6 lit. b UStG 1994). The VAT guidelines name DJ performances as music performances (UStR 2000, Rz 1407), provided the music is the purpose of the night. Playing recordings, or music that only frames the bar, doesn’t qualify; then the standard rate of 20% applies (§ 10 Abs. 1 UStG 1994). In Germany, the Federal Fiscal Court held that techno and house nights can be concerts taxed at the reduced rate of 7% under the same condition (§ 12 Abs. 2 Nr. 7 lit. a UStG; BFH, V R 17/17, 23 July 2020). Other countries have their own rules. Put the rate the settlement assumes into the offer, and use the one your tax adviser confirms for the night. This is the state as of 1 October 2026.
This is general information, not tax advice. Check your case with a tax adviser.
Versus, guarantee versus percentage
The artist gets the guarantee or an agreed share of the net door, whichever is higher. Which one applies is worked out at the settlement after the show.
Door split, percentage deal
The artist is paid an agreed share of the net door, with no guarantee. A full club pays well; an empty one pays little or nothing.
Bonus deal, ticket bonus
A guarantee paid in any case, plus a set bonus once sales pass an agreed threshold, such as 450 paid tickets. Simpler to settle than a versus deal.
Gross box office, net box office, net door
Gross is the amount before deductions; net is what is left after the deductions the contract names. On a fee that is VAT; on ticket income also fees and costs.
Agreed expenses, show costs, cost schedule
The show costs a promoter may deduct from ticket income before a door percentage is calculated. Listed and capped in the contract, proven with receipts at the settlement.
Box office settlement, show settlement
The accounting after the show: tickets, income, deductions and costs, the artist’s final fee, what was already paid and the balance still due. Signed off by both sides.
GL, guest spots
The guest list is the number of free entries the artist gets for a show, plus the names on them, sent to the promoter by an agreed deadline.
Flat fee, fixed fee, minimum guarantee
The amount the artist is paid whatever the ticket sales. In a flat deal it is the whole fee; in a versus or bonus deal it is the floor the fee can’t fall below.
Usually of the net after VAT, ticketing fees and the agreed costs. The offer should spell out the whole chain in words.
Guests up to the agreed number count as zero. Above it, they count as sold tickets or aren’t allowed, as the offer says.
The artist side gets the ticketing report, the door takings and the cost list, ideally on the night, and can ask for receipts.
When the promoter would rather not open the books on costs and both sides want a simple settlement. A bonus depends only on the ticket count.
13% for music performances, which can include DJ nights where the music is the point of the night; otherwise 20%. Confirm it for your night with a tax adviser.
Where the rules and figures in this guide come from.
bundesfinanzhof.de
Send the venue, the city and the date. We answer with who is free and what the deal could look like.
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